Thursday, December 6, 2012

Marketing Yourself

iHanna is currently running a giveaway for a copy of the book Market Yourself: A Marketing System for Smart and Creative Business Owners.  Check it out if you're interested.  I think it sounds like a great book, because I would love to learn more about marketing myself, my writing, and other products that I might be interested in selling - which one day I hope will include prints of photos and artwork.

I'm also curious: Are you self-employed as a writer or an artist?  Do you have any secrets or tips you'd like to share?


  1. I work in a marketing position part time, but the rest of my income is writing on a freelance basis. Marketing myself is all about building relationships and talking to people. If I've written for a company, individual or journal, I stay in touch, call them periodically to remind them I'm alive and so on. It's surprising how many new jobs can suddenly land on my desk that way. I remind all my friends that I'm a writer - this is what I do... - only this morning I had a text from an interstate friend alerting me that if I get a call from this particular woman, it's because she's looking for a writer and my friend recommended me.

    These days, it's all about the networking. Use social networking avenues - link your blog to your Facebook page and another pages you have out there. Make use of LinkedIn - one of my ongoing contract gigs is with a ghost writing company I made contact through via their ad on my LinkedIn page... You have to be prepared to attack it with a bit of chutzpah!

  2. Heather, I'm a onetime salaried technical writer (years ago). In the States, many people who describe themselves as self-employed writers are actually propped up by salaried jobs that they downplay or ignore completely at public readings of their work. That includes academics who publish in log-rolling journals put out by their buds for the sole purpose of scoring academic points for promotion and tenure.

    You have a following for this free blog; that may suggest some direction. Jack/OH

  3. Kaz's advice is good.

    Fiction, from what I've been told, is a big city game. You must be among agents, readers, publishers, other authors, to gauge what's selling. Think of Robert Fripp's advice to English rockers that they must live in London to have any chance at all of getting attention and a recording contract.

    "Good-enough" writers and "good-enough" writing are plentiful, and mostly poorly paid or unpaid. The writers do it because they like writing and getting published. Jack/Ohio

  4. Thanks so much for sharing the giveaway of my book! Kaz's advice is spot-on: it's all about building (genuine) relationships with the people who can use your work!

    Have a lovely day!


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